The Client’s ambition for the expansion was to express their culture, generate more than 1 million new customers, and draw Las Vegas caliber entertainers to Milwaukee.
The expansion opened with 25 blackjack tables, a 2,500-seat bingo hall, 1,000 slot machines, fine dining options, a Potawatomi Heritage Center, and the 600-seat Northern Lights Theater that houses A list live entertainers, such as B.B. King, K.D. Lang, and Aretha Franklin, just to name a few.
This project was awarded the National CMAA Award for projects over $100 Million in 2001.
