Stretching 1.5 miles from Zedler Lane to the south to Mequon Road to the north, the corridor presented numerous challenges and opportunities for improvement.
The project involved extensive community engagement, with concepts being developed and refined based on feedback from city staff and the Port Washington Road design committee. The final conceptual design, which included gateway monument signs, a consistent design theme throughout the corridor, and a focus on low maintenance, was presented to the common council for approval.
One of the main challenges encountered was the corridor’s high level of traffic and the clutter of signage and utilities. Additionally, there were constraints on both sides of the road, with utilities to the west and limited space to the east. The only available area for design was the large center medians. Furthermore, reconstructing the I-43 ramps adjacent to the corridor posed additional challenges, including design coordination and construction timing associated with the ramp improvements.
